Why is the Concept of Digital Marketing even more important in Covid-19?

Ducima Analytics Private Limited

The COVID-19 crisis continues to hold us tight. Thanks to digitization, many of us can work from home. Everyone is surfing the Internet: either for recreation or to manage a business. Understandably, digital marketing has never been as important as it is today!

Companies should take full advantage of the current pandemic when it comes to digital marketing. This is the only way to survive the economic consequences of the crisis!

Online Business Growth in Covid-19

Business concepts that revolve around webshops are very lucky because eCommerce does not require direct customer contact. In this case, the business would continue as usual. The situation is different for businesses with direct customer contact: they would have had to, presently, close or curtail their regular operations. However, the question is to what extent are products and services are now offered online. Here, too, digital marketing is essential to keep customers informed about innovations, new entries, announcements, etc.

Due to the corona pandemic, we were in social isolation, due to which, we increasingly rely on social media to keep in touch with our loved ones. Not surprisingly, the use of WhatsApp has increased 40 percent recently! The number of posts by influencers on Instagram has also increased.

Especially in today’s uncertain times, it is more important than ever that franchise companies seriously consider digital transformation. This is the moment to create a website, to update it, to put it on eCommerce, or to start social media campaigns.

These 5 reasons speak for digital marketing:

Digital marketing is a cost-effective measure compared to other marketing methods.

Address numerous potential customers who are credibly interested in your products and services through digital channels

Stay in close contact with your customers and interact with them

Global targets can be easily achieved due to 24 / 7 digital visibility 

 Use analytical tools to optimize and refine your digital marketing strategies

During the pandemic, approach some of the best digital marketing companies in India to revitalize your business. Reach out to Ducima Analytics Private Limited, which provides you with the best digital marketing services to grow businesses even in volatile market situations. Today the economic crisis is looming large worldwide, as a result of the Corona Virus.We use Google Ads, Microsoft Advertising, and Facebook advertising to better reach your customers. Constructively optimize your online presence so that your customers can find you easily using certain keywords. This is essential to drive more traffic to your website and expand the customer base.

Conclusion on Digital Marketing in Covid-19

Due to the recent curfews and lockdowns, we have faced, countless people spend more time on their mobile devices. Use this moment to hone your presence in the digital sphere! In times like these, the internet with its endless possibilities, contributes to the survival of your business. Disaster can be a great stimulant to innovation, which can allow your company to emerge stronger than ever.


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