4 things to do to manage your online reputation
The Statistics USA judgment is surprising: only 41% of small USA businesses (19 or fewer employees) have a website. If you are in this situation, you do not control the information that your potential customers find about you, the customers may search as list of companies in USA and you may not present in lists of the company directories. Worse, your reputation is at the mercy of negative messages posted by some dissatisfied customers, even by your competitors.
How to do? Here is a four-step strategy for preserving your reputation on the internet.
1. Have a website
A website with an address that belongs to you is the uncovered minimum that your customers expect. Ultimately, a web site that contains only one page is better than nothing! Creating such a simple site is quick, simple and economical. There is no excuse for not having one.
2. Create your accounts in social networks and company directories
For social networks, the minimum required is Face book and Twitter. Also think of Google my business , excellent for positioning yourself well in Google. If you offer professional services, LinkedIn is a must. For some companies, Pinterest is very effective.
Occupying social media will have several advantages. First, you prevent an unsatisfied customer from reserving this name and using it to spread their frustrations. Then, you allow your potential customers present on the same networks to communicate with you. But also, your Face book, Twitter, and other pages fill the search engine results page, further stuffing down any negative reviews.
However, make sure your Face book page can be found by search engines. These visibility options can be set when you create your account.
Also book your name in major company directories.
3. Configure alerts on your company name
Would you like to receive an email every time your business is mentioned online? It’s easy and free with Google Alerts. You can enter any word that interests you, including the trademarks of your competitors.
From now on, you will be informed of everything that is being said on the Web, on all the specific subjects that interest you. You will therefore be informed of the addition of a negative review to Google results, which you can respond to.
4. Respond to criticism… with discernment!
Be sure to respond to a negative review if you have made a mistake, if the customer has a legitimate review, or if the facts are wrong. What about the baseless critics? It is your personal choice. But no matter what the situation, if you decide to respond, courtesy is required.
When faced with a negative review that is fair, always make sure to listen, to be sorry that your customer was not satisfied, and promise better service for the next time. Even if you fail to clear the criticism, your commitment and your good faith will also be visible and will allow you to keep your reputation intact.
In the face of unwarranted criticism, stay polite and do not attack your interlocutor. Otherwise, you may feel like you have won the argument, but you will have lost your reputation.
After applying these four tips, it’s time to get (positive) reviews from your customers. Indeed, the best way to have a good reputation on the internet is to ensure that all negative reviews are drowned in a stream of positive reviews!